"Advetising" comes from the Latin word 'reclamo' (to shout) and very clearly shows how the marketing communication was made in the birth of the market.
And it seems that the shouting was too tiring and ineffective because the people started using the written language when composing advertising messages. In the "game" of advertising was essential who is first, more visible and clear in message. Gradually was built also the implementation of color, pictures and other effects.
The main players in this game haven't changed since its start. They are the art people, the marketing experts, philosophers, sociologists and other people believing in "Goddess" called Advertising and its main value - keeping and focusing publics' attention.