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BTL is an integrated set of marketing activities, not including traditional media. It operates using a direct communication with each potential client individually, with special emphasis on his personal temperament and interests at the time of making a purchase decision.

In 2010 DIGA Line developed its BTL department for direct import of promo-items from Europe, Turkey and China. But event the mass-produced items hardly stay the same, dull and just random. We know that the creative and sharp in conception promo items raise the brand assurance and intensify its consumption. Every our product has its own idea and goal: to provoke the customer, to make him re-think its idea, to twist its perspective and to push him to action. To create that significant emotion - the one for your brand and suggest the right messages.